Arizona State University

Fork Invasion & Victory Campaign

Prior to the kickoff of the 2012 college football season Blind Society worked with Sun Devil Athletics on a new victory campaign. We executed 3 marketing stunts including a website takeover, a photobooth station and a state wide mascot invasion. Under some serious deadlines I helped with art direction, design and directed Sparky as we visited over 25 landmarks throughout the state, using a 10,000 watt spotlight projecting a maroon and gold Pitchfork.

Watch the Fork Invasion